SMS lead generation works exceptionally when you want to connect with a potential customer. In fact, there aren’t many channels that are more instant than this. But on the other hand, you have to consider many factors because it is not enough simply to send messages.

For example, you must have a proper understanding of your audience, send them compelling messages and make sure that each exchange is fruitful.

Below, we will highlight some of the challenges that businesses face during SMS lead generation campaigns. If identified and avoided the above challenges, one can easily set campaigns that keep the user engaged in the long run. 

The Importance of the Correct Tools

The effectiveness of an SMS lead generation campaign, to a great extent, depends on the tools at your disposal. In this case, the use of the SMS lead generation software can help you reach the aim. Specialists who  you use it for business texting can streamline their outreach efforts, track responses, and optimize engagement tactics.

If you are starting SMS campaigns for leads, or if you are just tailoring campaigns that are already in progress, you benefit greatly from a platform that protects your ads against falling flat. Business SMS Solutions also allow for interoperability at scale ensuring that large volumes of SMSes could be sent.

At the same time, they are ensuring that the required personalization is not lost. With these tools, businesses can easily establish deep and worthwhile relationships to the potential leads.

Now that you know what tools can help you with SMS marketing, let’s emphasize mistakes that you should avoid. 

Making Messages Too Full Of Details

People are wired to appreciate the simple things in life, and the brain is a good example. When a message is packed with excessive detail the recipient struggles with cognitive overload. In its turn, this makes them not only miss your SMS but decide to ignore it.

Hence, keep SMS for marketing under 160 characters and maintain a single objective with a single CTA. Use lead SMS campaigns to figure out which shallow CTA performs best, then apply the goal gradient theory to motivate users to act immediately by creating FOMO. Also, make your words free of jargon so that the recipients go through the message with absolute ease. 

Timing is Everything 

Timing greatly affects the frequency of SMS’s read and the action taken against it. Inopportune times for sending or receiving messages (like after 11 at night or simply hectic times of the day) can certainly cause damage to your branding as they annoy clients.  

Here is what you can do about it: use a portfolio email with set concepts that rely on client activity as well as customer associated timings. Therefore, it will ensure the optimal responsiveness. Besides, use the priming effect and send messages at times when people are more likely to be active.

Try sending after lunch or when somebody is on their daily ride to work or back. These times work best since people feel groggy and are much more open to messages. And avoid sending messages at a greater frequency, as FOMO can lead to opt-outs or complaints. 

A Noticeable Absence of Permission or Legality 

No doubt, receiving unsolicited messages is a clear contravention of the law which accompanies every strong customer relationship. Also, it is an act of mistrust, which  makes people hate us. So, never forget to get clear and honest consent via opt-in forms and double verification processes. Believe it or not, those shall boost trust and reduce complaints. 

Make sure to utilize business texting strategies in a way that will make you compliant with laws (such as GDPR or TCPA). 

In every SMS marketing solution you send out, there has to be a basic opt-out option. Thereby you are recognizing the fact that the recipient has control over their communication with you. Plus, you are further reinforcing the good sentiments about your brand. 

Not Making Use of the Proper Tools 

Without tools efficient enough, the campaigns will end up lacking consistency in personalization and optimization. SMS lead generation software simplifies these processes. It also gives behavioral insight which is necessary for understanding and using psychological behavior patterns. 

You shouldn’t wait to purchase software that allows segmentation, automation, and performance tracking. This method works with the chunking approach. In short, it helps with the organization of complicated processes into smaller simplified tasks. 

Business SMS solutions preserve the tone and how the content is delivered. On top of that, they make it easy to scale your campaigns. After acquiring behavioral data, the next step is to tweak the targeting approach. This involves the use of information on customer behavior to identify the best time to send out messages and encourage their action.

Final Thoughts

Now that you know how to avoid SMS campaign mistakes, you can drive even better results. Don’t neglect the tips given above if you want to achieve success and make great sales. You will see how small tweaks in your approach can improve your business.

Author’s BIO

Carolyn Paola is a marketing specialist and copywriter. Her work is focused mainly on SMS marketing campaigns. Carolyn believes that it remains to be one of the most effective ways to boost sales.