The abbreviation Ft. means someone participates in the song or video. However, creators also use Ft. outside of music on YouTube. They include it in collaborations, podcasts, and creative projects.
On YouTube, Ft. Means Featuring
Ft. stands for “featuring” and is often seen in music videos. However, it also shows up in other types of content. YouTubers use Ft. in titles when collaborating with other creators. It shortens the title and emphasizes the guest’s name.
Using “ft.,” creators make their titles easy to read and ensure the guest’s contribution is recognized. The format works well for keeping titles concise without losing essential details, especially when multiple creators are involved in a single video.
Examples of Ft. on YouTube
In the video “Camila Cabello – Bam Bam (Official Music Video) ft. Ed Sheeran,” Camila Cabello is the leading artist, and “ft. Ed Sheeran” shows that Ed Sheeran is part of the song.
Some videos feature multiple artists, like this one by David Guetta, where these artists are featured:
- Nicki Minaj
- Bebe Rexha
- Afrojack
Ft. in Collaborations
YouTubers also use Ft. to collaborate with other creators. For example, “The Anime Man” features “PewDiePie” in one of his videos.
Ludwig appears as a guest on their channel. Creators often place the featured person in the thumbnail to attract fans and encourage them to click.
Why Do Artists Collaborate?
Artists collaborate for several reasons. One main reason is to promote each other and grow their fanbases.
When two famous artists release a song together, fans are likelier to listen because they already follow both. This collaboration also helps them gain new fans, as people who like one artist might explore the other if they appear together in a song or video.
As musicians grow their audience, they increase their earnings and advance in their careers.
Collaborations boost engagement on music videos on platforms like YouTube, which use recommendation algorithms. This increased engagement helps videos reach a wider audience, generating more views.
Another reason for collaboration is friendship. Artists, especially YouTubers, enjoy working with friends and frequently teaming up.
How To Find YouTubers For Collaboration
- Search for similar channels: Find YouTubers with channels identical in size to yours and a matching audience. Doing so increases the chances of a successful partnership.
- Check for past collaborations: Focus on creators who have already collaborated. They are more likely to be open to working together again.
- Find common interests: Pick YouTubers with similar interests or themes. Doing so encourages both audiences to engage with each other’s content.
- Target relevant audiences: Avoid collaborating with creators whose audience won’t be interested in your content. Ensure there is value for both sides.
- Pitch your idea: Message YouTubers you want to collaborate with, even if their channel is more significant. Present your collaboration idea, and they might say yes.
Conclusion
Ft. stands for “featuring.” When used in a YouTube title, it shows that another person helped with the video or song. It often promotes both creators and helps them grow their audiences.
