Real Estate SMS Marketing

In an industry where timing is everything, connect with your leads immediately through the channel they are most likely to read: Text Messaging.

 

Whether you are a broker, realtor, or investor, you can use SMS/MMS blasts to increase revenue.

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Why Text Messaging?

  • Text messages are the prefered communication method for people aged 18-45.
  • Not only are they popular, text messages also have the highest read rate of any method of communication.
  • Check out our SMS Marketing Statistics post for more eye-opening numbers.
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7 of 10 consumers prefer to send & receive text messages to/from businesses.

There’s a time when texting was the realm of the young and vibrant. The older generation would wonder how the youngsters could type at 200 words per minute?! Now those young ‘uns are in their forties. They’re still doing it and have passed the habit to their kids. Now 3/4 of the age group prefers to reach out to companies through SMS, according to texting statistics by age.

64% of consumers think businesses should contact them via text messages more often.

SMS marketing is cheaper and enjoys a substantially higher open and response rate than more traditional marketing channels, like email. That being said, many companies aren’t taking advantage of SMS as a marketing medium. Maybe your competitors might be making this same mistake too. In fact, only 13% of businesses allow their customers to even respond to text messages.

3 of 4 consumers want special offers, discounts, and coupons delivered to their smartphones via SMS

One strategy we recommend to take advantage of this trend is to use an urgent call-to-action such as a listing price alert.

Real estate text message example

If your real estate client is an eager buyer then there is no better way to keep them updated and reach out than through text messaging.

64% of consumers think businesses should contact them via text messages more often.

SMS marketing is cheaper and enjoys a substantially higher open and response rate than more traditional marketing channels, like email. That being said, many companies aren’t taking advantage of SMS as a marketing medium. Maybe your competitors might be making this same mistake too. In fact, only 13% of businesses allow their customers to even respond to text messages.

How Can SMS Marketing Help Sell More Real Estate?

Keyword Autoresponders for Your Listings

As a realtor, you can leverage the power of our platform to showcase your client’s properties.

Simply create a keyword, set up an autoresponder, and place that keyword in all your promotional materials (billboards, signs, flyers, etc.)

Show New Listings to Subscribers

Emails are notoriously easy to miss in the bulk of daily junk mail. 95% of SMS messages are read within five minutes of being received!

Don’t get lost in the email clutter, text messages are the future of marketing for everyone from small businesses to Fortune 500 companies.

Set Viewing Times and Correspond With Your Clients

Use our convenient 2-way texting and inbox feature to keep conversations going with your customers.

 You can also use our appointment reminders to confirm appointments with clients.

And the best part is, incoming SMS texts are completely free!

MMS Message Attachments

MMS allows you to send and receive text messages with pictures, videos, or audio message attachments to your customers and new leads.

Our platform allows you to create MMS Message campaigns that take advantage of this technology to send all required documentation for buying or selling a home.

Personalized Real Estate SMS Promotions

Craft personalized real estate offers using mass text messaging to reach 100’s clients!

Add custom merge fields to add a little personalization to your message to give your customer that personal touch.

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Contact New Leads Immediately

Whether you’re taking advantage of Facebook advertising or Google Ads, our software allows you to upload your leads into an SMS text message campaign.

You can contact them all in minutes regarding that new property they’re interested in or the house they’re trying to sell.

Scheduled Text Messages

Create scheduled SMS marketing campaigns with multiple automated follow-ups for months in advance.

You can now plan out your text messages in advance and contact 1000’s of customers at a time automatically!

Cut Costs & Save Time

With automated text messaging you can finally stop wasting time on repetitive communication tasks and really focus on growing your real estate business.

You’ll also save money by growing your client subscriber list giving you access to cost-effective marketing campaigns compared to more expensive advertising alternatives.

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How to Use Real Estate SMS Marketing

Processing new real estate leads

Whenever you’re advertising efforts bring in new real estate buyer or seller leads you can have those leads added to your automated new subscriber SMS campaign to receive a message like this:

Real Estate Text Message Lead

Depending on how your lead responds, you can then segment them into a specific buyer or seller list. This way you can create more focused text message campaigns that your subscribers will be more interested in and avoid spamming them with irrelevant messages.

Open House Announcement

Once you know whether your leads are interested in buying and have segmented them accordingly, you can start crafting campaigns to reach those segments all at once with your updates.

For example, suppose you have a segment of leads who are interested in buying a new house in a particular city, you can then market new properties listed under you like this:

Real Estate Open House Text Message

Buyer Lead Follow-Up

Alternatively, if you don’t have any events or open houses coming up you can just contact your buyer leads directly in bulk to start a conversation and schedule some viewing appointments in like the example below:

Real Estate SMS Message

Update Your Subscribers With Relevant Content

You can use your subscriber lists to push out new content that might be relevant to them. Content such as free guides, training webinars, ebooks, and videos are all examples of the type of relevant content you could be putting in front of your customers:

Realtor SMS Update

Processing new real estate leads

Whenever you’re advertising efforts bring in new real estate buyer or seller leads you can have those leads added to your automated new subscriber SMS campaign to receive a message like this:

Real Estate Text Message Lead

Depending on how your lead responds, you can then segment them into a specific buyer or seller list. This way you can create more focused text message campaigns that your subscribers will be more interested in and avoid spamming them with irrelevant messages.

Open House Announcement

Once you know whether your leads are interested in buying and have segmented them accordingly, you can start crafting campaigns to reach those segments all at once with your updates.

For example, suppose you have a segment of leads who are interested in buying a new house in a particular city, you can then market new properties listed under you like this:

Real Estate Open House Text Message

Buyer Lead Follow-Up

Alternatively, if you don’t have any events or open houses coming up you can just contact your buyer leads directly in bulk to start a conversation and schedule some viewing appointments in like the example below:

Real Estate SMS Message

Update Your Subscribers With Relevant Content

You can use your subscriber lists to push out new content that might be relevant to them. Content such as free guides, training webinars, ebooks, and videos are all examples of the type of relevant content you could be putting in front of your customers:

Realtor SMS Update

Start Texting Today

No Credit Card Free Trial

Every free trial gets a dedicated toll-free number and 50 free texts. Test out all of our features without a credit card.

Book a Free Demo

Book your Free, no obligation demo and learn how the platform works as well as how to unlock the potential of mass texts.

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Our Dashboard Makes Real Estate SMS Marketing Easy

Whether you’re sending 10 or 100,000 texts at once, the Texting.io dashboard is simple to use and scales perfectly with your business. You can upload an already subscribed list of contacts or use our subscribe keyword functionality to build a subscription list yourself.