Real Estate Text Message Marketing

In an industry where time is everything, engage with your leads immediately through the channel they are most likely to read: Text Messaging. Whether you are a broker, realtor or investor, you can use SMS/MMS blasts to increase revenue.

Unified platform

Why SMS Maketing ?

Being proactive can be the difference between making that sale or not. Waiting around hoping for the buyer to read your email can mean the difference between closing that deal or another dead end. More importantly, you don’t want to appear too pushy to prospective clients by calling all the time. That’s where text message marketing comes in. Reach your prospects when they’re most engaged: SMS messages have an open rate of 98%!

9 SMS Marketing Statistics That Will Change Your Mind!

75% of people aged 44 or under prefer to send & receive text messages to/from businesses.

There’s a time when texting was the realm of the young and vibrant. The older generation would wonder how the youngsters could type at 200 words per minute?! Now those young ‘uns are in their forties. They’re still doing it and have passed the habit to their kids. Now 3/4 of the age group prefers to reach out to companies through SMS, according to texting statistics by age.

64% of consumers think businesses should contact them via text messages more often.

SMS marketing is cheaper and enjoys a substantially higher open and response rate than more traditional marketing channels, like email. That being said, many companies aren’t taking advantage of SMS as a marketing medium. Maybe your competitors might be making this same mistake too. In fact, only 13% of businesses allow their customers to even respond to text messages.

75% of consumers want to receive texts with special offers (but no more than 2/month)

3 of 4 of all consumers would like to see special offers, discounts, and coupons delivered to their smartphones via SMS. One strategy we recommend to take advantage of this trend is to use an urgent call-to-action such as a listing price alert.

Hi Rod, the home you’re interested in at 3434 broadsteet just dropped from $650k to $575K. Interested in making an offer today?

Normally, you wouldn’t want to send more than 2 promotional messages a month, however, if your real estate client is an eager buyer then there is no better way to keep them updated and reaching out than through text messaging.

64% of consumers think businesses should contact them via text messages more often.

SMS marketing is cheaper and enjoys a substantially higher open and response rate than more traditional marketing channels, like email. That being said, many companies aren’t taking advantage of SMS as a marketing medium. Maybe your competitors might be making this same mistake too. In fact, only 13% of businesses allow their customers to even respond to text messages.

75% of people aged 44 or under prefer to send & receive text messages to/from businesses.

There’s a time when texting was the realm of the young and vibrant. The older generation would wonder how the youngsters could type at 200 words per minute?! Now those young ‘uns are in their forties. They’re still doing it and have passed the habit to their kids. Now 3/4 of the age group prefers to reach out to companies through SMS, according to texting statistics by age.

64% of consumers think businesses should contact them via text messages more often.

SMS marketing is cheaper and enjoys a substantially higher open and response rate than more traditional marketing channels, like email. That being said, many companies aren’t taking advantage of SMS as a marketing medium. Maybe your competitors might be making this same mistake too. In fact, only 13% of businesses allow their customers to even respond to text messages.

75% of consumers want to receive texts with special offers (but no more than 2/month)

3 of 4 of all consumers would like to see special offers, discounts, and coupons delivered to their smartphones via SMS. One strategy we recommend to take advantage of this trend is to use an urgent call-to-action such as a listing price alert.

Hi Rod, the home you’re interested in at 3434 broadsteet just dropped from $650k to $575K. Interested in making an offer today?

Normally, you wouldn’t want to send more than 2 promotional messages a month, however, if your real estate client is an eager buyer then there is no better way to keep them updated and reaching out than through text messaging.

64% of consumers think businesses should contact them via text messages more often.

SMS marketing is cheaper and enjoys a substantially higher open and response rate than more traditional marketing channels, like email. That being said, many companies aren’t taking advantage of SMS as a marketing medium. Maybe your competitors might be making this same mistake too. In fact, only 13% of businesses allow their customers to even respond to text messages.

Unified platform

How Can SMS Marketing Help You Sell More?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. 

Show New Listings to Subscribers

Emails are notoriously easy to miss in the bulk of junk people receive on a daily basis.In contrast, 90% of SMS messages are read within three minutes of being received! Don’t get lost in the email clutter, with low click-through and even lower response rates. Text messages are the future of marketing for everyone from small businesses to Fortune 500 companies.

Set Viewing Times and Correspond With Your Clients

Use our convenient two-way texting and inbox feature to keep conversations going with your customers. After you send out your promotional material, you can answer questions and engage with clients directly from your inbox.Use our Zapier integration to integrate with any other CRM/app with minimal work.\And the best part is, incoming texts are completely free!

Keyword Autoresponders for Your Listings

As a realtor, you can leverage the power of our platform to showcase your client’s properties. Simply create a keyword, set up an autoresponder, and place that keyword in all your promotional materials (billboards, signs, flyers, etc.) When customers text that keyword to your number, they receive specific information about the property that they’re interested in. Simple!

Personalized Real Estate SMS Promotions

Craft personalized real estate offers using mass text messaging to reach 100’s clients and custom merge fields to add a little personalization to your message to give your customer that personal touch. Whether they are buyers or sellers, our text messaging platform ensures that you can always reach your clients with any offers or announcements you might have for them.

Contact New Leads Immediately

Whether you’re taking advantage of Facebook advertising, Google Ads, or any other advertising platform to generate your real estate leads, our software allows you to upload your lead list directly into an SMS text message campaign. From there you can contact them all in minutes regarding that new property they’re interested in or the house they’re trying to sell.

Scheduled Text Messages

Create scheduled SMS marketing campaigns with multiple automated follow-ups for weeks in advance if you like. Our platform allows you to streamline your client communications by taking the hassle out of it. You can now plan out your text messages in advance and contact 1000’s of customers at a time allowing you to eliminate the grind of customer relations and focusing on what you do best.

MMS Message Attachments

MMS stands for multimedia messaging service. MMS allows you to send and receive text messages with picture, videos, or audio message attachments to your customers and new leads. Our platform allows you to create MMS Message campaigns that take advantage of this technology to send all required documentation for buying or selling a home.

Cut Costs & Save Time

With automated text messaging you can finally stop wasting time on mundane repetitive communication tasks and really focus on growing your real estate business. You’ll also be saving money by growing your customer subscriber list you’ll always have access to cost-effective marketing campaigns that generate sales compared to the leading advertising alternatives that require large budgets and finally tuned sales funnels to generate sales.

How to Use Real Estate Text Message Marketing

Processing new real estate leads

Whenever you’re advertising efforts bring in new real estate buyer or seller leads you can have those leads added to your automated new subscriber SMS campaign to receive a message like this:

Hi {first name}, thank you for subscribing to (your company name) real estate text message updates. Are you looking to buy or sell a home?

Depending on your lead’s response to this initial welcome message, you can then segment your lead into more specific buyer or seller lists. This way you can create more focused and relevant text message campaigns that your subscribers will be more interested in and avoid spamming them with irrelevant messages.

Open House Announcement

Once you know whether your leads are interested in buying and have segmented them accordingly, you can start crafting campaigns to reach those segments all at once with your updates. For example, suppose you have a segment of leads who are interested in buying a new house in a particular city, you can then market new properties listed under you like this:

Buyer Lead Follow-Up

Alternatively, if you don’t have any events or open houses coming up you can just contact your buyer leads directly in bulk to start a conversation and schedule some viewing appointments in like the example below:

Update Your Subscribers With Relevant Content

You can use your subscriber lists to push out new content that might be relevant to them. Content such as free guides, training webinars, ebooks, and videos are all examples of the type of relevant content you could be putting in front of your customers:

Processing new real estate leads

Whenever you’re advertising efforts bring in new real estate buyer or seller leads you can have those leads added to your automated new subscriber SMS campaign to receive a message like this:

Hi {first name}, thank you for subscribing to (your company name) real estate text message updates. Are you looking to buy or sell a home?

Depending on your lead’s response to this initial welcome message, you can then segment your lead into more specific buyer or seller lists. This way you can create more focused and relevant text message campaigns that your subscribers will be more interested in and avoid spamming them with irrelevant messages.

Open House Announcement

Once you know whether your leads are interested in buying and have segmented them accordingly, you can start crafting campaigns to reach those segments all at once with your updates. For example, suppose you have a segment of leads who are interested in buying a new house in a particular city, you can then market new properties listed under you like this:

Buyer Lead Follow-Up

Alternatively, if you don’t have any events or open houses coming up you can just contact your buyer leads directly in bulk to start a conversation and schedule some viewing appointments in like the example below:

Update Your Subscribers With Relevant Content

You can use your subscriber lists to push out new content that might be relevant to them. Content such as free guides, training webinars, ebooks, and videos are all examples of the type of relevant content you could be putting in front of your customers.

Unified platform

Our Dashboard Makes Text Marketing Easy

Whether you’re sending 10 or 100,000 texts at once, the Texting.io dashboard is simple to use and scales perfectly with your business. You can upload an already subscribed list of contacts or use our subscribe keyword functionality to build a subscription list yourself.

We welcome your feedback and encourage you to share your success stories and personal experiences.

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