SMS Marketing Statistics

by | May 16, 2022

1. 64% of consumers think businesses should contact them via text messages more often.

SMS marketing is cheaper and enjoys a substantially higher open and response rate than more traditional marketing channels, like email. That being said, many companies aren’t taking advantage of SMS as a marketing medium. Maybe your competitors might be making this same mistake too. In fact, only 13% of businesses allow their customers to even respond to text messages.

 

2. SMS open rates can be as high as 98%

These days, almost all mobile devices are able to send and receive text messages. With SMS you don’t need a special app or anything fancy, SMS is an out-of-the-box feature that comes with pretty much any cell phone you can get your hands on. The best part is it doesn’t rely on an internet connection as long as your customer is connected to their local cell service then they will get your messages.

 

3. 67% of consumers prefer that a business text them about appointments over emailing or calls.

Sick of the constant phone tag with customers? Tired of missed calls and leaving voicemails? Most of your customers are at work during the day and rarely check their voicemails anymore. Businesses waste time with follow-up calls, adding unnecessary tasks to their to-do lists. With text messaging you know your clients will open your SMS message and chances are if you send a branded text they will read it and respond.

 

4. 75% of people aged 44 or under prefer to send & receive text messages to/from businesses

Now 3/4 of the most desirable marketing age group prefers to reach out to companies through SMS, according to texting statistics by age. This can be leveraged by businesses in many ways: sending relevant content, deals/promotions or ensuring that your subscribers are aware of important dates and times.

 

5. 60% of customers want to actively write back to businesses for customer support issues.

Using text messages for customer support can be a great option for businesses. With the ever-increasing adoption of phones into every aspect of everyday life, people are spending more time on their phones than ever.

Incorporating text messages in your support strategy can be a good way to establish a dialogue on a favorite messaging channel.

 

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