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If you’ve scrolled through TikTok, Instagram Reels, or YouTube lately, chances are you’ve come across the term GRWM.
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This acronym has become a major trend across social media, especially in video content.
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But what exactly does it mean, and how is it used by creators today?
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Understanding What GRWM Stands For
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The short form GRWM is used online to mean “get ready with me.”
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These videos allow viewers to follow a creator’s routine while they prepare for something, whether it’s a casual day or a big event.
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The idea is to bring the audience along for the process.
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This trend is especially common in beauty, fashion, and lifestyle content.
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It often features creators showing their makeup steps, hair styling, skincare habits, or outfit selection.
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How GRWM Began
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Though GRWM seems like a new term to many TikTok users, it didn’t originate there.
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This format was first seen on YouTube, long before TikTok became popular.
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In fact, many well-known YouTubers like Lilly Singh, iJustine, and Casey Neistat shared similar types of content.
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They might not have called it GRWM back then, but the structure was the same — walking their audience through daily or special routines.
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Now, thanks to short-form platforms like Instagram Reels and TikTok, the GRWM format is making a big comeback, and in a more casual, often unfiltered way.
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Where You’ll See GRWM Content
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You can usually spot these videos easily. The term GRWM will often appear in the title, caption, or as a hashtag.
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| Platform | Where You’ll Find GRWM |
| TikTok | Hashtags (#GRWMprom, #GRWMdaily), video captions |
| YouTube | Titles and thumbnails (e.g., “GRWM for Work”) |
| Instagram Reels | Hashtags and voiceover captions |
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These tags make the content easier to find when people are searching for ideas or routines related to a specific occasion.
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Kinds of GRWM Videos You’ll Find
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Over time, GRWM content has changed and now comes in many styles.
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Some creators just show their basic routine step-by-step. These often focus on what products they use and what their process looks like.
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Other videos have a more personal twist. Some influencers make “chatty GRWM” videos.
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In these, the routine is happening in the background while they talk about their day, answer questions, or share stories.
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Here’s a breakdown:
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| GRWM Type | Description |
| Routine-focused | Shows makeup, hair, or skincare steps clearly |
| Product-centered | Highlights and reviews the products used |
| Occasion-specific | For events like weddings, brunches, or trips |
| Talk-based (chatty) | Mix of storytelling and preparation |
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GRWM: Not Just for Beauty Influencers
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Although GRWM videos are popular among makeup and style creators, they’re not limited to that niche.
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Even creators from other fields have tried out this format after getting requests from followers.
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It’s a way to give a peek into their life while connecting more casually with their audience.
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One unique spin on this is seen in creators like Bailey Sarian, who mixes makeup tutorials with storytelling — often true crime stories — creating a blend of entertainment and routine.
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Conclusion
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Whether you’re getting ready for school, a date, or just filming a day in your life, the GRWM format is a favorite among creators for its personal feel.
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It brings viewers into the creator’s space and makes them feel included.
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With social platforms constantly evolving, GRWM remains a flexible and relatable way for people to share their everyday moments.
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From simple routines to chat-filled sessions, there’s a GRWM for everyone.
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