“Wow, your OOTD is adorable!” your friend writes on your latest Instagram photo. OOTD? What’s that all about?

You’re in luck because we have all the details you need about this popular term. From its meaning to how to use it, we’ll provide the scoop on this hashtag, so keep reading!

Important Info to Know

• Fashion enthusiasts and online personalities often use “#ootd” to mean “outfit of the day.”

• If you love your outfit, don’t hesitate to tag your post with “#ootd” to share your style!

• Curious about what your friend is wearing? Just text them “OOTD?” to ask!

Steps

OOTD Social Media Meaning 

Outfit of the day. It is often used with a hashtag on social media to say, “Look at my cool outfit!”

You’ll find fashion bloggers, influencers, and friends using “#ootd” in their captions or messages to show off their style. For example:

• “Excited for the summer concert! 🎉 #ootd #summervibes”

• “This outfit is on fire! 🔥 #ootd”

• You might notice a lot of “#ootd” posts on June 30th, celebrated as National #OOTD Day. 

• Another version of this abbreviation is OOFTD, but it’s not as widely used.

Using OOTD

Add “#ootd” to your outfit posts. No matter if you’re using Snapchat, Instagram, or TikTok, including this hashtag at the end of your caption lets people know, “Hey! Check out my style!” It can help more people see your post, and you might connect with other fashion enthusiasts. Here are some examples:

• “Who can resist wearing flip-flops with everything? 😄 #ootd #casual”

• “Starting the New Year in style! 🎊💃 #ootd”

Complimenting Someone’s Outfit

If you see a friend, influencer, or celebrity sharing a photo of their outfit, take a moment to let them know you love it. You could leave a comment like:

• “Her OOTD is absolutely stunning! 😍”

• “How do you always manage to look so stylish in OOTDs?”

• “I wish I could raid your closet!”

Asking a Friend About Their Outfit. Want to know what your friend is wearing? If you and your best friend are gearing up for an exciting night out, send them a quick text asking, “What’s your OOTD?”

This way, you can coordinate your outfits.

• You could also message them before they go on a date or to a special event like prom. 

• Don’t forget to snap a quick picture of your outfit to share your OOTD too!

Related Abbreviations

OOTN stands for “outfit of the night.” When someone is getting ready for a fun evening out, they might use “#ootn.”

This is perfect for occasions like a girls’ night out or a clubbing experience. Examples include:

• “Loving my OOTN! 💃✨”

• “Can’t wait for our Vegas adventure! 😜 #ootn #party #girlsnight”

WIWT means “what I wore today.” This abbreviation is often used by fashion bloggers and social media stars to showcase their outfits, just like OOTD.

Sometimes, they even combine the two hashtags! Here are a couple of examples:

• “Here’s what I wore today! 😉 #wiwt”

• “Really enjoyed today’s outfit! #wiwt 

OOTW refers to “outfits of the week.” If someone shares several photos of their outfits from the week, they’re likely to use “#ootw” in their captions.

This shows that they have a selection of outfits to present, not just one. For instance:

• “Which outfit do you like best? #ootw #fashion”

• “Here’s my outfit lineup for the week! I love them all! Can’t choose a favorite! 😆 #ootw”